I didn’t start this because I wanted to build a watch brand. It came from noticing something that didn’t really make sense to me.
The stuff that means the most to us usually just sits around. Old jackets, work clothes, things tied to people or parts of life you don’t want to forget. You keep them, but you don’t really use them anymore.
At some point I started wondering why that is.
Why do we hold onto these things if they just end up in a box?
So I started messing around with the idea of turning those materials into something more permanent. Something you could actually use every day instead of just storing. That’s where this came from.
There wasn’t some big plan behind it. Just trying to take something that already matters and turn it into something we can carry with us.
Each piece is unique, because everybody's story is different.